Monday, September 29, 2008

PR professionals using YouTube

YouTube is a great way for any PR professional to promote an organization period. Because of its accessibility, YouTube can reach anyone, anywhere, at anytime. YouTubes simple dynamic allow for easy uploading of video that can feature practically anything.
YouTubes strengths include its availability pretty much in every sense. Unfortunately the downfalls of YouTube are ever present. First, there are so many videos being posted on YouTube daily that getting the visibility of your video out there can be a task. Secondly, how does one draw the public to their exact video? How does an organization promote effectively on YouTube? And, is YouTube only catering to a certain audience?
When I think of YouTube I see it fitting in with a younger demographic. The video viewed in class showed the biggest range was young adults with it trailing off the older the viewer. What if your organization is targeting an older demographic? Most of the people in the baby boomer generation that I know do not use a computer. My dad still uses a typewriter for his business. Since I have already identified my primary audience as the young adults, say between 18-25, I feel that the only way I have seen a video on YouTube is by word of mouth. I do not randomly go to the YouTube website and search for any video. Okay, so the next question then becomes how do you get people talking? Definitely start by placing the video on the company's website. When it comes to YouTube it is all new to me. I have gone to the site once on my own and never became a regular viewer. It has just never appealed to me. It seems to be that the best way to get your video played is simply by making it funny. A funny video seems to travel better than any other. Now that I think about it pretty much any video that anyone has ever told me to go onto YouTube to view was something with humor. Humor is key.

Sunday, September 21, 2008

A little about me

Wow what lofty question! I wish I had the answers for these. In terms of goals right now I am focused on graduating. I am basically here because I love to learn. I love to just get my hands on anything and find out about things I didn't know even existed! And I like to talk, as most pr majors do.

Where I hope to be in 5 years? I can't imagine where I will be in one year or really even 6 months from now. My life constantly changes to much. I am a big fan of acting on impulse so when I get the urge to do something, I just do it, often without a lot of thought. I know, that isn't the brightest thing but some of my most memorable experiences have come from acting in that manner. Take jumping on a flight to London or Vegas just a day after I had made the choice to go for example. I'm not afraid of new experiences or doing them alone. I'm very much one of those people you would see going to a movie or restaurant alone.

To be completely honest I would love to be a video editor for infomercials. However, there does not seem to be a lot of jobs available in Springfield like that, and of the ones that do exist, there doesn't seem to be a huge turn over rate. I know that if I keep pursuing that then it will come in time. Either an editor or the person that write the synopsis on the back of DVD's. I'm unsure of the official title of that person but I would love that job! Definitely in the wrong city for that one but I'm from California and have no intentions of going back. But I do like Springfield. I haven't lived in this city for very long but it seems to have the best of both worlds, big city living with small town appeal.

In terms of how a master's degree will help me....well I can't see it hurting me and since I'm such a fan of school I figured, "Why not?". During my undergrad I was an ad/pr major until I found that I had such a passion for video editing after taking a class for fun. I had taken a few pr classes but had to drop to add the necessary classes for my new major. I honestly am not sure if pr is the route for me but I figured why not take a bunch of different classes that interest you to find out what you really want to do.