YouTube is a great way for any PR professional to promote an organization period. Because of its accessibility, YouTube can reach anyone, anywhere, at anytime. YouTubes simple dynamic allow for easy uploading of video that can feature practically anything.
YouTubes strengths include its availability pretty much in every sense. Unfortunately the downfalls of YouTube are ever present. First, there are so many videos being posted on YouTube daily that getting the visibility of your video out there can be a task. Secondly, how does one draw the public to their exact video? How does an organization promote effectively on YouTube? And, is YouTube only catering to a certain audience?
When I think of YouTube I see it fitting in with a younger demographic. The video viewed in class showed the biggest range was young adults with it trailing off the older the viewer. What if your organization is targeting an older demographic? Most of the people in the baby boomer generation that I know do not use a computer. My dad still uses a typewriter for his business. Since I have already identified my primary audience as the young adults, say between 18-25, I feel that the only way I have seen a video on YouTube is by word of mouth. I do not randomly go to the YouTube website and search for any video. Okay, so the next question then becomes how do you get people talking? Definitely start by placing the video on the company's website. When it comes to YouTube it is all new to me. I have gone to the site once on my own and never became a regular viewer. It has just never appealed to me. It seems to be that the best way to get your video played is simply by making it funny. A funny video seems to travel better than any other. Now that I think about it pretty much any video that anyone has ever told me to go onto YouTube to view was something with humor. Humor is key.
Creative Entry #8
9 years ago